4+ hour, 36+ min ago  (261+ words) KTM is expanding the versatility of its electric off-road platform with the new 2027 FreeRide E, updated with refined power delivery and increased battery capacity. The 2027 FreeRide E is now street-legal, bringing it into the dual-sport category, while retaining the benefits…...

6+ day, 4+ hour ago  (172+ words) The Motorcycle Industry Council (MIC) has announced its 2026 board leadership, re-electing Derek Brooks of Yamaha Motor Corporation U.S.A. as Chair of the Board. Joining Brooks in the officer slate are John Hinz, who will continue as Vice Chair, and Zach Parham, who…...

1+ week, 4+ hour ago  (241+ words) Bajaj Mobility reports strong second-half, sees 60% retail sales growth Honda announced that its WN7 electric motorcycle won the Gold Award for Product Design at this year's iF Design Awards, marking the first time a Honda product has taken home top honors…...

1+ week, 5+ day ago  (261+ words) Honda Powersports is bringing even more off-road capability to its middleweight adventure platform for 2026 with the upgraded Transalp, now equipped with Honda E-Clutch, adjustable suspension, and an off-road skid plate. The Transalp is the first adventure model to feature Honda…...

1+ week, 6+ day ago  (272+ words) Sheffield Financial is expanding its pre-owned powersports financing program, introducing broader vehicle eligibility, higher loan advances and new dealer incentives aimed at helping dealers move used inventory. The updates significantly widen the pool of financeable units. Off-road vehicles are now…...

1+ week, 6+ day ago  (562+ words) This article was originally published in the March issue of Powersports Business. Segment: Cruiser / V-Twin Touring Dunlop's American Elite line has long been a staple in the heavyweight touring category, and the new American Elite 2 refines that formula with improvements…...

2+ week, 4+ hour ago  (321+ words) SEMA will significantly expand its powersports footprint at the 2026 SEMA Show, introducing a dedicated Powersports / SxS / Lifestyle section aimed at better serving powersports dealers and aftermarket businesses. The new section will debut Nov. 36 in Las Vegas and reflects increasing overlap…...

2+ week, 4+ hour ago  (280+ words) Indian Motorcycle dealerships once again topped the industry in online lead response, but a new study shows most powersports dealers are still failing to capitalize on digital opportunities. According to the 2026 Internet Lead Effectiveness (ILE) study from Pied Piper, Indian…...

2+ week, 5+ hour ago  (242+ words) Triumph Motorcycles and MotoGP have pulled the covers off two exclusive Limited Edition prize bikes that will be awarded through the year's Triumph Triple Trophy competition. The No. 001 Triumph Street Triple 765 Moto2 Edition model will be awarded to the rider who…...

2+ week, 5+ day ago  (215+ words) Despite a significant dip in visitors to Daytona Beach Bike Week in 2025 " and what could be the start of a trend " two RideNow dealerships made their stores a destination, increasing their new unit sales by double digits. The team at…...