News
Bill aims to redefine motorcycles, leaving Slingshot in 'classification limbo"
5+ hour, 10+ min ago (263+ words) The Motorcycle Industry Council submitted an'opposition letter'on'H.R. 3385, a bill moving through Congress that would change the federal motorcycle definition in a way that excludes certain three-wheeled vehicles currently regulated as motorcycles. The new bill redefines a motorcycle as: A vehicle…...
Honda returns a diverse 2-wheel lineup for new model years
2+ day, 4+ hour ago (409+ words) Honda returns a diverse 2-wheel lineup for new model years American Honda recently announced the return of eight motorcycles for the 2026 and 2027 model years, featuring a variety of categories that include adventure, miniMOTO, scooter and trials. The Africa Twin adventure-touring…...
Wild Ass to debut new police collection at Daytona Bike Week
1+ week, 7+ hour ago (261+ words) Wild Ass to debut'new police collection at Daytona Bike Week Wild Ass Seat Cusions, the aftermarket manufacturer known for premium motorcycle air seat cushions, is expanding its presence and targeting law enforcement, who traditionally ride long distances. "Our goal has…...
Schiets Motorsports, Fox Cycle Works merge into Throttle Society
1+ week, 1+ day ago (341+ words) Schiets Motorsports and Fox Cycle Works have officially merged to form Throttle Society, creating what ownership describes as a premier regional destination for powersports sales, service and rider community engagement. The new dealership is now operating out of a 60,000-plus-square-foot…...
Cox’s Harley-Davidson earns Platinum Bar & Shield Award
1+ week, 2+ day ago (325+ words) Cox's Harley-Davidson in Asheboro, North Carolina, has added another major milestone to its history, earning Harley-Davidson Motor Co.'s Platinum Bar & Shield Award while preparing to celebrate 65 years in business. The family-owned dealership was notified Feb. 2 that it ranked as…...
Zero caps 2025 with impressive sales surge and dealer expansion
2+ week, 6+ hour ago (250+ words) Zero Motorcycles closed out 2025 with strong global momentum, posting significant retail sales growth, expanding its dealer network, and gaining traction with more accessible electric models " all signals powersports dealers are watching closely as electrification continues to evolve. The electric motorcycle…...
MIC reports 2025 motorcycle, ATV retail sales decline
2+ week, 14+ hour ago (446+ words) The Motorcycle Industry Council has released its 2025 year-end retail sales data, showing an overall decline in U.S. motorcycle and ATV sales while highlighting continued shifts in consumer demand toward smaller-displacement, sport-oriented and off-highway-capable machines. According to the MIC Ride Report and…...
Sturgis Motorcycle Museum announces 2026 Hall of Fame inductees
2+ week, 1+ day ago (196+ words) The Sturgis Motorcycle Museum announced its Hall of Fame Class of 2026, featuring a distinguished group that represents the diverse activities and storied history of the motorcycling world. Some of this year's inductees include an award-winning actor, a decorated American hero,…...
Paradise Harley-Davidson sold to Paulson and Thomas
2+ week, 1+ day ago (176+ words) Paradise Harley-Davidson, in Tigard, Oregon, has changed ownership, with industry veterans Erik Paulson and Dave Thomas acquiring the dealership from longtime owner Mike Durbin in a transaction that closed Feb. 2. The sale was facilitated by MD Johnson and Rockmoor Consulting,…...
Cobra MOTO names Dave Drakes technical program manager
2+ week, 1+ day ago (208+ words) Cobra MOTO has appointed industry veteran Dave Drakes as technical program manager, adding more than a decade of motorcycle engineering and product development experience to the youth motocross manufacturer. At Cobra, Drakes will lead the development of new gas-powered competition…...