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News
Growth in Q2 North America motorcycle sales for Harley-Davidson leads company to increase yearly projection
2+ hour, 33+ min ago (100+ words) BizTimes - Milwaukee Business News Growth in Q2 North America motorcycle sales for Harley-Davidson leads company to increase yearly projection Milwaukee-based Harley-Davidson on Thursday reported higher North America motorcycle sales and raised its guidance for the full year, now projecting thousands of…...
Harley spin-off LiveWire acquires electric dirt bike company
2+ mon, 3+ day ago (274+ words) Following 87% revenue growth in its first quarter, Harley-Davidson’s electric motorcycle spinoff LiveWire Group announced Tuesday that it has acquired Bend, Oregon-based electric dirt bike maker Dust Moto. The acquisition of Dust Moto marks LiveWire’s entry into the electric dirt bike…...
Local dealers ‘encouraged’ by Harley-Davidson’s relaunch of entry-level models
2+ mon, 1+ week ago (90+ words) BizTimes - Milwaukee Business News Among several initiatives included in Harley-Davidson’s Back to the Bricks strategy announced in early May, the relaunch of two entry-level motorcycles has local dealers encouraged for future sales. Harley-Davidson CEO Arthur Starrs announced plans during the…...
Harley-Davidson reverts to milestone year celebrations for Homecoming festival, returns as Summerfest sponsor
4+ mon, 3+ week ago (520+ words) Milwaukee-based Harley-Davidson announced today that it will reinvest in Summerfest after six years away and shift gears for its Homecoming festival, ditching the annual format and reverting to a milestone anniversary celebration. After three years of orchestrating annual Homecoming festivals…...
Harley-Davidson reveals new motorcycle models for 2026
8+ mon, 2+ week ago (136+ words) Andrew is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years before being promoted to editor in 2015. An award-winning journalist, Weiland is a five-time winner in the Milwaukee Press Club…...
Milwaukee Harley-Davidson dealership sold for nearly $3 million
10+ mon, 2+ week ago (163+ words) Hunter covers commercial and residential real estate for BizTimes. He previously wrote for the Waukesha Freeman and Milwaukee Journal Sentinel. A graduate of UW-Milwaukee, with a degree in journalism and urban studies, he was news editor of the UWM Post....
Harley hopes Topgolf CEO can rev up struggling brand
11+ mon, 2+ week ago (166+ words) Ashley covers startups, technology and manufacturing for BizTimes. She was previously the managing editor of the News Graphic and Washington County Daily News. In past reporting roles, covering education at The Waukesha Freeman, she received several WNA awards. She is…...
Harley-Davidson sales continue to fall, company taps $5 billion deal to fuel future growth
11+ mon, 3+ week ago (514+ words) Harley-Davidson is reporting declining sales as economic uncertainty and softening consumer demand continue to weigh on the company. On Wednesday, the company reported a revenue decrease of 19% in the second quarter of 2025 compared to the same period a year ago....