News
Fuji, SE, Tuesday Brands Parent Adds 20-Year Bike Industry Vet as ISR
8+ hour, 6+ min ago (206+ words) Pacific Glory Worldwide, Ltd. (PGW), the owner of the Fuji, SE and Tuesday bike brands, has added Bryan VanArsdale to the team as an inside sales representative, which is expected to further strengthen the company's U.S. distribution operations. In addition to…...
Biria Bikes’ Founder Passes
1+ week, 3+ day ago (162+ words) Biria Bikes announced the passing of its founder, Mehdi Biria, at the age of 92. Biria Bikes announced the passing of its founder, Mehdi Biria, at the age of 92. Biria, a native Iranian entrepreneur, founded Biria Bikes in Germany in 1991 with…...
Aventon Launches The Next Evolution of Their Urban Ebike
4+ week, 2+ day ago (185+ words) Soltera 3 ADV: Refined simplicity made for the city streets and spontaneous adventures Brea, Calif. " Jan. 13th, 2026 " Aventon, a leader in electric bicycles, is excited to announce the launch of the next-generation lightweight electric bike, the Soltera 3 ADV." Outfitted with a single-speed…...
Yamaha U.S. Marine Business Unit Continues to Shuffle Leadership Roles
1+ mon, 4+ day ago (565+ words) The latest news involves the appointments of Bryan Seti to VP of the Yamaha Boat Business Unit and Ben Mallett to VP of Marine Development. Seti will oversee Yamaha's Boat Business Unit, which includes G3 Boats and Skeeter Boats. Before joining…...
EXEC: Yélo Bike Club Ltd. Assumes Distribution of Tune Bike Components
2+ mon, 4+ day ago (180+ words) Y'lo Bike Club Ltd. has assumed UK distribution responsibility for Tune's line of high-end, lightweight bicycle components, effective December 1. Based in Manchester, Y'lo is said to be a multi-disciplinary company operating within the cycling sector. "Founded in 2023, Y'lo has grown…...
Massimo Group Appoints Powersports Veteran as VP Dealer Development
2+ mon, 3+ week ago (406+ words) Luttrell reportedly brings more than 20 years of experience in the motorcycle and powersports industries, including leadership roles at Brammo, Zero Motorcycles, Triumph Motorcycles America, and Royal Enfield. Massimo Group, the Garland, TX-based manufacturer and distributor of UTVs, ATVs, e-bikes, and…...
Rapha Founder Invests in Bespoke British Bike Company
2+ mon, 3+ week ago (176+ words) Simon Mottram, founder of Rapha, has been announced as a lead investor in the latest funding round of Quirk Cycles, a London-based maker of high-end titanium and steel framesets. Quirk is looking to raise "500,000 to fund a scaling up of…...
NBDA Sets New Board Leadership
2+ mon, 3+ week ago (440+ words) The National Bicycle Dealers Association (NBDA) announced the election of new board leadership for 2025. Andrew Feenstra, owner of Cyclesmith in Halifax, Nova Scotia, has been elected Board Chair; Paul Tobio, owner of Ryder Bikes in Bradenton, FL, will serve as…...
Niner Bikes Appoints Brand Manager
3+ mon, 1+ week ago (340+ words) Niner Bikes promoted Armando "Mondo" Aguilera, one of its longest-running employees, as brand manager. He was most recently international & western sales manager. Niner Bikes promoted Armando "Mondo" Aguilera, one of its longest-running employees, as brand manager. Aguilera began his tenure…...
Belgian Cycling Factory Launches New Brand
3+ mon, 4+ week ago (319+ words) Belgian Cycling Factory (BCF), the parent company of Ridley, Eddy Merckx and Nukeproof, has officially unveiled its latest brand, Aeres, at its annual Partner Days dealer event. Belgian Cycling Factory (BCF), the parent company of Ridley, Eddy Merckx and Nukeproof,…...