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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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News
How Adidas embraced World Cup fever for its biggest UK football activation
3+ day, 6+ hour ago (34+ words) Campaign UK The brand delivered the Adidas Creator Base, its most ambitious UK live experience to date, to engage London's football-obsessed youth....
Coca-Cola celebrates diversity of football fans in Premier League ad campaign
3+ day, 22+ hour ago (23+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...
Brands should be making a noise at the loudest-ever Rugby World Cup
5+ day, 7+ hour ago (334+ words) by Max De Lucia | 17 October 2019 Sound and music are fundamental to the experience and appeal of rugby, and brands that don't make the most of this will miss out. Rugby has a deep and rich relationship with music. Whether it…...
BBH launches sport division with Lawrence Dallaglio
5+ day, 7+ hour ago (39+ words) Campaign UK Bartle Bogle Hegarty has launched a new division, BBH Sport, in a bid to bring the agency's famed creative and brand strategy thinking to the nexus of business and sport....
Breaking Bad has turned Albuquerque into a travel destination for millennials
5+ day, 5+ hour ago (756+ words) Campaign UK by Mark Holden | 1 September 2015 62% of 18-34 year olds say they watch more TV programming from the US than the UK. This 'window' into US culture is shaping media consumption, argues Mark Holden, head of strategy at Arena Media. In…...
ITV unveils two inaugural sponsors of Nations Championship rugby
5+ day, 21+ hour ago (26+ words) Campaign UK The two brands comprise a longstanding supporter of the sport and one new to it....
Fan engagement in the AI era: how it's changing
6+ day, 2+ hour ago (27+ words) Campaign UK Leading marketers discuss how sports and entertainment brands can expand their global reach through innovative experiences…...