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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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News
Tyrrells Crisps launches 'Win a Tractor' competition
8+ hour, 43+ min ago (31+ words) Campaign UK LONDON - Tyrrell's Crisps is launching an on-pack campaign offering consumers the chance to win a Massey Ferguson Tractor or £25,000 cash....
Pick of the Week: Uncommon???s witty copy steadies British Airways' turbulence
18+ hour, 36+ min ago (70+ words) Pick of the Week: Uncommon’s witty copy steadies British Airways' turbulence Campaign UK The extensive campaign includes 500 unique print, digital and outdoor executions and more than 32 different short films. ✓ Unrestricted access to our most popular content including the School Reports,…...
How easyJet targeted spontaneous travellers with a cafe
3+ day, 17+ min ago (29+ words) Campaign UK EasyJet, the budget airline, opened a Dutch-inspired pop-up café offering local cuisine sprinkles on bread to promote spontaneous travel....
Indian brand to launch £10,000 electric car in London, Sainsbury’s considers raising £1.3bn offer for Argos, and Buzzfeed unveils new cross-platform ad format
3+ day, 6+ hour ago (473+ words) by Daniel Farey-Jones | 14 March 2016 Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos. Indian manufacturer Mahindra is launching its e2o car in London next month, its first crack at a…...
Reebok agrees $25m refund for false trainer claims
3+ day, 13+ hour ago (371+ words) by Sarah Shearman | 29 September 2011 Reebok, the sports brand, is being forced to return $25m (£15.9m) to consumers in the US who have bought its "toning" shoes, to settle a case brought by the Federal Trade Commission. The Federal Trade Commission said that…...
BBC stunt rebrands Green Park Tube station as 'Green Planet"
3+ day, 3+ hour ago (247+ words) by Imogen Watson | 7 January 2022 Created in-house, BBC Creative has transformed the busy Tube station into a 'vivid and otherworldly experience for commuters' to promote Sir David Attenborough's latest series. Master of the out-of-home stunt, the BBC has taken over Green…...
Royal Ascot draws on tapestry in latest campaign
3+ day, 21+ hour ago (30+ words) Campaign UK Royal Ascot, the annual sporting event, has commissioned handcrafted embroidery as part of a campaign to celebrate the event's history....
Why supermarkets should take note of our die-hard shopping habits
3+ day, 21+ hour ago (44+ words) Campaign UK Although 10% of us have admitted to spending more on premium goods in the past year, only 38% believe they offer excellent quality, writes Craig Lawrie, director, head of digital, Initials Marketing....
In pictures: The North Face sends Himalayan explorers into London
4+ day, 1+ hour ago (30+ words) Campaign UK Retailer The North Face sent two teams of Himalayan explorers out and about in London yesterday (22 October)....
Breakfast Briefing: Uber bookings set to treble, Spotify privacy concerns, BHS launches 'ambitious' regeneration
4+ day, 1+ hour ago (51+ words) Campaign UK Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, a leaked investor report shows the number of Uber bookings will treble....